A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few factors why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a browse an identical or similar mark as yours will identify that you already own the mark, but is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. 3rd party is placed on notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social media is an important resource for some businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies in place to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. See the venue’s policies for info. However, I have discovered that this complain the social media site of such wrongdoing and claim that another is certainly your brand without permission, the social administrator responds with a request of proof of ownership of the subject type. A trademark registration gives compelling evidence of brand control.
Registering your mark shows a persistence for your brand and shows buyers that marriage commitment. The goodwill that could be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are indifferent or much other parties’ trademarks or known brands with really the only purpose of selling them (to the rightful owner) as a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a site name the actual identical or similar to ones Online trademark renewal procedure india.
Trademark registration can work for as long as you continue using the mark in commerce. The numbers of some companies that have registered trademarks possess over a hundred years old.
Trademark registration may not be for company. However, there a lot of compelling advantages of protecting your brand since you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.